Check reporting periods
Review account time zones, date ranges and refresh times before comparisons.
VeeMetr / PRODUCT WORKFLOWS
Align the numbers before changing campaigns.
Review performance by account, ad object and reporting period. Check spend, business revenue and refresh times so teams compare consistent metrics.
01 / CAPABILITIES
Connect the work that matters.
Separate revenue definitions
Distinguish first-order and total revenue and match them to the relevant spend.
Retain coverage context
Check missing accounts and pending updates before comparing totals.
02 / WORKFLOW
A process your team can review.
Define the question
Fix accounts, dates and time zones for the analysis.
Verify data sources
Check the mapping between media spend and business data and their refresh times.
Explain differences first
Resolve definition and coverage issues before adjusting campaigns.
Before you start
Sources differ in freshness and coverage. Revenue depends on connected data; missing values are not zero. ROAS is not profit.
03 / FIELD NOTES
Methods, examples and next steps.
Questions, answered.
How is ROAS calculated?
Divide attributed revenue by ad spend using consistent definitions. Revenue of 150 and spend of 100 gives 1.5. This is an arithmetic example, not a promised outcome.
Does missing revenue mean no conversions?
Not necessarily. Check source connections, mappings, reporting windows and refresh status.
Bring your next workflow.
Request access, then confirm fit with an administrator. An application is not an activated account.