Define the reporting scope
Keep account, time, currency and freshness visible before comparing data.
GOOGLE ADS
Put Google Ads data in context.
Start with account scope and conversion definitions so your team understands what it is comparing before acting.
01 / CAPABILITIES
Connect the work that matters.
Explain conversion value
Distinguish media-attributed conversions from business orders.
Connect the workflow
Evaluate reporting checks and required ad operations separately.
02 / WORKFLOW
A process your team can review.
Fix the scope
Select an account and a bounded reporting period.
Align definitions
Review conversion actions, value sources and reporting columns.
Explain differences
Investigate scope, freshness and attribution differences separately.
Before you start
Verify specific campaign types and operations separately. Google Ads connectivity does not imply support for every Google product, Google Analytics or all YouTube ad features.
03 / FIELD NOTES
Methods, examples and next steps.
Questions, answered.
Are Google Ads conversions the same as orders?
Not necessarily. Check conversion actions and scope before comparing with orders.
Can I average Google and Meta ROAS?
Align comparable scopes first, then divide comparable total value by total spend and account for attribution overlap.
Bring your next workflow.
Request access, then confirm fit with an administrator. An application is not an activated account.